Born in 1984, Gédéon is a creative agency and production company based in Paris. The agency was created for and by television, designing the on-air, print and online identity of the biggest TV channels around the world. Over more than three decades, they have produced hundreds of jingles, logos, idents and short films.We were asked by Gédéon to help them refresh their identity and digital presence with a whole new experience.

The new identity was designed as an extension of the previous one, illustrating the evolution of the company from the eighties, (they were possibly one of the first ever creative companies specializing in broadcast identity and design for TV channels) to today’s modern and contemporary vision.

The “o” letter evokes the camera lens and the creative eye of the studio. It was defined as the center of the creative expression of the wordmark. Something that works like an emoji, sensitive and meaningful, but also playful and fun.




  • Branding
  • Identity
  • Art Direction
  • Visual Design
  • User Experience Design
  • Development


  • Site Inspire
  • Awwwards / Site of the day
  • Awwwards / Developer award
  • CSSDA / Site of the day

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